February 10 2016, 11.48 PM IST || Pocket News Alert
New Delhi, February 10, 2016: Pure Play, the emerging sportswear brand bringing together sports and play on a common platform, confirmed its brand endorsement deal with another match winner, cricketer Suresh Raina, widely regarded as one of the best T20 players in world cricket today.
Suresh Raina is a true legend of the shorter format of the game; he has played a crucial role in India emergence as a world beater in the modern game of cricket. He is widely regarded as a player who would leave his mark in whatever aspect of the game that he is involved with, be it fielding, batting or even bowling; a true all-rounder, just like Pure Play, the brand that he will be endorsing.
According to Vishnu Bhagat and Rajesh Kukreja, Co-founders of Pure Play, “We are very excited to have Suresh Raina to join our Pure Play family. He is going to be the face of the brand’s upcoming Spring Summer16 advertising campaign. He is viewed as a role model for youth, truly embodies the spirit of the brand and is the perfect face to propel our business forward.”
“Suresh Raina represents the new age Indian cricketer and holds the distinction of never having missed an IPL game since the tournament began in 2008, and is the league's top scorer at a strike rate of 140.” the Co-founders further added.
“It is a great honour to be appointed as Pure Play’s brand ambassador. I am very excited to be part of this emerging sportswear brand and I believe that we can achieve great success together through this partnership” said Suresh Raina.
Pure Play is an emerging sportswear brand in India eyeing Rs.100 crore turnover by next fiscal year with 1500 rooftops and 15 exclusive stores across the country currently and upcoming 85 exclusive stores by December 2016.
