February 26,2016
Skoda Auto India inaugurated its largest 3S facility in Chennai
February 26 2016, 21.07 PM IST || Pocket News Alert
Fresh, Modern, Simply Clever: The new face of the ŠKODA Dealer Network
* Gurudev Motors in Chennai will be ŠKODA India’s largest 3S facility
* The Power of ŠKODA: New ŠKODA dealerships show the power of the brand
* Simply Clever with a human touch: customer-friendly layout and business processes
* New CI for all ŠKODA dealerships to be implemented by the end of 2017
Chennai, 25th February 2016: ŠKODA Auto India today inaugurated its largest 3S facility in Chennai based on its new corporate design. The new Facility at by Gurudev Motors in Chennai will be ŠKODA’s first facility with the new identity.The modernised appearance is based on the new ŠKODA corporate design & identity. The fresh, new face of the future ŠKODA dealership network will sport attractive layout and reformed functionalities that will enhance customer experience. With the dealer network’s new appearance, ŠKODA is once again demonstrating the power of the brand.
The new facility – Gurudev Motors located at the Ambattur is strategically situated and well connected to the city’s prime centres. The entire design of the dealership is much younger and more dynamic. Spanning across 44,000 sq.ft, the facility represents ŠKODA values and brings to its customers varied services under one roof.
The two-level structure houses 3100 sq.ft of display area, 3750 sqft of sales area and 33,000 sq.ft of service workshop having 35 bays and capable of servicing approximately 60 cars per day. The facility also boasts of brand accessory zone, training zone and exquisite lounges for customers, car owners and drivers; each lounge being well-equipped with vending machines, computers, televisions and a Wi-Fi network.
Mr. Ashutosh Dixit, Director – Sales, Service and Marketing, ŠKODA Auto India says, “Reorganization is an important pillar of our Growth Strategy. We will translate the brand philosophy of ‘Simply Clever – clever engineering with a human touch’ through every interaction with our customers. ŠKODA Auto in recent years, has invested heavily in modernizing and expanding the model range.Now our partners’ new appearance and optimized business processes will provide the ideal backdrop for the presentation of our products to the customer. This refreshed look of our dealership network will further strengthen our position as a strong international brand.”
ŠKODA Auto India is planning to revamp the entire dealer network over the next 2 years and will continue to invest in the network as part of the ongoing growth strategy. Manpower training, customer friendly layout and business processes along with refresh design will be the key to demonstrating the power of the brand.Modern showrooms with a great look and feel, customer friendly environment will create a pleasant atmosphere and transparency.
Commenting on this occasion, Mr. Paras Vaid, Dealer Principal, Gurudev Motors said, “Our association with ŠKODAIndia has been a decade old and together we have achieved great recognition and appreciation from our respected patrons. The dealership is the central location of the customers’ experience and the new look of this facility is welcoming, approachable and modern. We are positive that our customers will find renewed freshness not only of the dealership but in overall experience as well.”
New ŠKODA Showroom: friendly, bright, inviting, customer friendly processes
The redesigned dealership network globally and in India will offer modern showrooms with a great look and feel, customer friendly environment, creating a pleasant atmosphere and transparency.
The exteriors to the dealerships are to be completely redesigned. The new appearance of the ŠKODA dealerships will be the brand’s powerful statement both day and night – clear, transparent, modern and open. Recognizable elements provide unique orientation. An important aim is to improve the visibility of the buildings.
Fresh colours, clarity, openness and transparency – are the highlights of the new interiors of ŠKODA dealership showrooms. ŠKODA has placed a highest priority on functionality and clear orientation options for the customer. The design fully follows function. The ultimate goal: The customer is at the centre for all processes in the dealership, from the initial greeting through the sales pitch and the test drive to delivery of the vehicle. This new concept will allow fast, direct and easy communication with the customer.
All new design elements are modular and extremely flexible in their construction. This means that they can be adapted to the individual circumstances of the dealership. The new concept can be used simply for virtually any existing ŠKODA centre.
Elevating the buying experience, ŠKODA India has introduced a next-generation iPad based sales tool for sales consultants. With the help of this sales tool, the sales consultants will be able to elaborately explain the features of our cars in an interactive and engaging manner.
The dealership exclusively caters to ŠKODA Auto and will retail and provide services for the four existent models: Rapid, Superb, Octavia & Yeti. The launch of the redesigned dealership is the latest chapter in ŠKODA Auto India’s commitment to strengthen its presence in the country.
