February 15 2016, 19.53 PM IST || Pocket News Alert
India's first 'Integrated National Award' to air on 5th March on Zee Cinema, Zee Cinema HD, Zee Anmol & Zee Tamizh
Zee Entertainment Enterprises Ltd (ZEEL), India's leading television, media and entertainment conglomerate, will soon showcase one of its most awaited property –‘Zee Cine Awards 2016’. This prestigious awards ceremony will present India’s first ‘Integrated National Award’ for Indian cinema. This year with its unique proposition, the awards night will see many enthralling performances and hosting of segments by renowned regional talent and this will air as exclusive content in Bengali, Marathi and Telugu across Zee Bangla, Zee Marathi and Zee Telugu respectively.
With the might of Zee Entertainment reaching out to 959 Million viewers across 169 countries, superlative regional talent will be showcased and acknowledged across the globe, making Zee Cine Awards a one of a kind initiative. Shriya Saran, Amruta Khanvilkar, Mrunmayee Deshpande & Subhasree Ganguly are some of the performers at Zee Cine Awards 2016!
Some of the highlights of the performances to take place across regional languages such as Bengali, Marathi and Telugu are: The beautiful and popular actor across Hindi and South Indian cinema, Shriya Saran will grace the stage with an enchanting performance. Two Maharashtrian beauties who will enthrall us with their performances include Amruta Khanvilkar, known for her chartbusting performance ‘Wajle ki bara’! and Mrunmayee Deshpande, an accomplished dancer and actor will set the stage on fire with her act. Representing the Bangla region, sensuous Subhasree Ganguly, known for her performances in Bengali, Tollywood and Oriya movies will also entertain the audience with a breathtaking performance at the awards night. Regional talent will be acknowledged and awarded across three categories, Best Film, Best Actor and Best Actress.
Talking about the regional integration at Zee Cine Awards 2016, Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd, said, “Keeping in mind the philosophy of Zee, Vasudhaiva Kutumbakam – The World Is My Family’, we have introduced several new elements. For the first time in the history of cinema, a national award platform would also see regional content with renowned artists from Bangla, Telugu and Marathi Cinema performing on stage. This exclusive content will be shown on Zee Bangala, Zee Telugu and Zee Marathi. We are not only awarding and acknowledging regional but also giving them a stage to perform, so that the world knows the talent regional cinema holds. This year, we have started with three regional languages and will gradually add more regional anguages in the coming years.”
~So keep your eyes glued on to the television sets to catch the winners and the dazzling performances of these well-known stars on Saturday, 5th March 2016 as Zee Cine Awards 2016 simulcast on Zee Cinema, Zee Cinema HD, Zee Anmol & Zee Tamizh~
