February 1 2016, 19.58 PM IST || Pocket News Alert
Lucknow, February 1, 2016: ‘Life Mantras’ – An exhaustive and thought provoking treatise by Shri Subrata Roy Sahara, Managing Worker & Chairman, Sahara India Pariwar, on his life-time experiences, observations as well as his insights on the day-to-day issues of people, was simultaneously unveiled today at 5,120 special public events organized, amidst huge fanfare, at different corporate establishments of Sahara India Pariwar, across India and abroad. ‘Life Mantras’ happens to be the first book in the ‘Thoughts from Tihar’ trilogy and is available in all leading book stores across India and abroad, at all leading online portals and also in the form of an e-book. The forthcoming books of the said trilogy are 'Think with Me - How to make our country ideal’ and 'Reflections from Tihar - A book on Tihar Jail’. These other two books of the trilogy will also be released soon.
In the book, ‘Life Mantras’, Shri Subrata Roy Sahara elaborately details out the various psychological and emotional aspects of life vis-à-vis the basic instincts inherent in all human beings so that the gift of ‘Life’, bestowed upon us by the Almighty, emerges out in its true beauty.
“After having gone through the book, you will definitely and convincingly realize that to achieve peace, true happiness, contentment, satisfaction and also to attain continuous progress in life in terms of material gains, respect and love, you need not depend on anybody in this world. It all depends on you. It is all in your hands.” Shri Subrata Roy Sahara further goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born or the basic instincts inherent in us all. So for a positive outcome, one has to learn the psychological or the emotional aspects of life; in other words, the realities of life or the entire philosophy of life. “As you get immersed in the potent energy of these ‘Life Mantras’, you will slowly find a change, a sense of fulfilment, a self-motivation coming in you. You will thus be led to the ultimate realization that the journey of life is indeed a truly blissful and an enlightening experience.”
Besides being a proud guardian to his over 1.2 million fellow workers in Sahara India Pariwar, Shri Subrata Roy Sahara has always been a profound thinker, a teacher and a guide. His unique and unconventionally incisive philosophies on life have attracted global acclaim and attention. Many renowned universities and institutions like the Harvard School of Business, USA; the Indian Institutes of Technology; the Indian Institutes of Management; and Banaras Hindu University have invited him to address their faculties and students. Furthermore, Shri Subrata Roy Sahara has also been the recipient of a host of awards which include the ‘Indian Business Icon of the Year’ at the Powerbrands Hall of Fame Awards in London (UK); the Doctor of Business (Honoris Causa) by the University of East London; and the highest honorary degree, ‘D. Litt.’ by the Lalit Narayan Mithila University, Bihar as recognition of his contributions on various fields.
Shri Subrata Roy Sahara is currently under the judicial custody of the Supreme Court of India at the Tihar jail, in connection with an ongoing case with the market regulator, SEBI.
Life Mantras
A Book by ‘Saharasri’ Subrata Roy Sahara
“After having gone through the book, you will definitely and convincingly realise that to achieve peace, true happiness, contentment, satisfaction and also to attain continuous progress in life in terms of material gains, respect and love, you need not depend on anybody in this world. It all depends on you. It is all in your hands.”
- Saharasri’ Subrata Roy Sahara
Life Mantra
About the Author
Subrata Roy Sahara (born 1948) the founder and chairman of Sahara India Pariwar, popularly known as 'Saharasri', is one of the most successful, bold, vociferous and talked-about corporate tycoon and guardian of an well-established corporate empire. When he laid the foundation of Sahara India Pariwar in 1978 with a capital of Rs.2000 (about $32) and three workers, who would have imagined his company’s meteoric rise to a worth of Rs.1,80,000 crore (about $27 billion) within a span of thirty-seven years!
A teacher, guide and a proud guardian to his over 1.2 million fellow workers, he ascribes his success to his philosophy of ‘Collective Materialism’ which means continuous collective growth for collective sharing and caring.
Renowned institutions like Harvard School of Business, USA; the Indian Institutes of Technology; the Indian Institutes of Management; and Banaras Hindu University have invited him to address their faculty and students, besides which, a host of awards have been bestowed on him that include the ‘Indian Business Icon of the Year’ at the Powerbrands Hall of Fame Awards in London; the Doctor of Business (honoris causa) by the University of East London; and the highest honorary degree, ‘D. Litt.’ by the Lalit Narayan Mithila University, Bihar for his contributions in various fields.
About the Book
Saharasri Subrata Roy Sahara, the Founder and Chairman of Sahara India Pariwar has creatively utilized his undeserving and unfortunate custody period in either completing unfinished writing work or writing new thought provoking books. 'Life Mantras', published by India's largest trade book publishers Rupa Publications India, is the first book of the trilogy 'Thoughts from Tihar'. The other two books in the trilogy being 'Think with Me' and 'Reflections from Tihar’ and will be released soon.
In 'Life Mantras' the author discusses basic existential issues and much more. An insightful retelling of his life experiences and lessons, this book tells you exactly what qualities you need to inculcate in yourself to ensure that your life is beautiful. But how can your life be beautiful in the face of all the hardships and hurdles you face? Saharasri talks about ways of dealing with obstacles on a wide range of issues – love, respect, knowledge, hard work, inner self, behavior, health, motivation and so on.
This book 'Life Mantras' tells us how an ordinary person can live a peaceful, happy and contented life even by slightly changing his attitude, slightly shifting his priorities and by making a bit behavioural adaptation.
It is not about how you can be a millionaire or billionaire but about how you can be a much happier and satisfied person even if you have very limited resources. It says happiness is not an individualistic pursuit, instead collective one. You can be happy only by making others happy. Your peace, happiness and satisfaction don’t come at the cost of others but by sharing them with others or by giving them to other
By reading it you find that your confusions regarding your life are gone and all the complexities of psychology or philosophy have become so simple that they are very much in your reach and you can make your own way of desired success into the world.
It is not an autobiographical book. However, when he gives an autobiographical touch to it and picks up examples and anecdotes from daily life experiences and puts them before you, they immediately transform into your own experience and you start finding very positive meaning in very simple incidences that always happen around you. You get inspired as you feel what you were hankering after is here before you.
Written in a simple, illustrative, lucid and communicative first person style, this nearly 300 page book with 15 chapters and a question-answer section has a sweeping force to make you believe that you can make your life beautiful without depending on anyone else.
“Nobody does anything for anyone. All do for themselves - either for more and more material gains or to save and escape from any kind of material losses or from mental-emotional dissatisfaction or for getting more and more mental-emotional satisfaction. Therefore, no one sacrifices for anyone. When no one does anything for anyone, there is no justification in expecting any returns”
The author goes on to explain that to make life truly beautiful, one also needs to understand the basic truths with which we are born or the basic instincts inherent in us all. So for a positive outcome one has to learn the psychological or the emotional aspects of life, in other words, the realities of life or the entire philosophy of life. As you get immersed in the potent energy of these ‘Life Mantras’, you will slowly find a change, a sense of fulfillment, a self-motivation coming in you. You will thus be led to the ultimate realization that the journey of life is indeed a truly blissful and an enlightening experience.
'Life Mantras' provoke the reader to introspect and address the trials and tribulations that affect their everyday life. It is an essential read for anyone seeking peace and success professionally personally.
Few important excerpts from the Book
“Self-motivation is the ultimate key to success. If you are self-motivated your life becomes beautiful.”
“If you want to learn in life, the best way to do so is by teaching and that applies to everyone.”
“You are a human being in the true sense only when you keep your thinking righteous and relevant.”
“Hard work, honesty and discipline are the plinth of your personality and knowledge is the building that you erect on the plinth to develop your personality and make your life beautiful, productive and progressive.”
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Lucknow, 1st February, 2016: Dr. Rakesh Kapoor – Director, Sanjay Gandhi Post Graduate Institute of Medical Sciences, Lucknow, unveiling Saharasri Subrata Roy Sahara’s book – ‘Life Mantras’, in a grand ceremony held at Sahara Shaher, Lucknow. The book was today unveiled simultaneously at more than 5,000 corporate establishments of Sahara India Pariwar, throughout India. Also seen in the picture, Dr. Ammar Rizvi – Politician, Dr. Mansoor Hasan – Padamshri Awardee, Shri Pramod Tiwari – M.P. Rajya Sabha, Shri O.P. Srivastava and Smt. Kum Kum Roy Choudhury.
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Lucknow, 1st February, 2016: Dr. Rakesh Kapoor – Director, Sanjay Gandhi Post Graduate Institute of Medical Sciences, Lucknow, unveiling Saharasri Subrata Roy Sahara’s book – ‘Life Mantras’, in a grand ceremony held at Sahara Shaher, Lucknow. The book was today unveiled simultaneously at more than 5,000 corporate establishments of Sahara India Pariwar, throughout India.
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Mumbai, 1st February, 2016: Captain Bana Singh – recipient of India’s highest gallantry award, Param Vir Chakra, unveiling Saharasri Subrata Roy Sahara’s book – ‘Life Mantras’, in a grand ceremony held at Sahara Star, Mumbai. The book was today unveiled simultaneously at more than 5,000 corporate establishments of Sahara India Pariwar, throughout India. Also seen in the picture, Ms. Kavitha Krishnamurthy, Ms. Shashi Ranjan, Shri Anil Vikram Singh, Shri Jatin, Shri Ramesh Sippy, Smt. Chandni Roy, Shri Sameer, Shri Sanjay Khan, Ms. Sapna Mukherjee, Ms. Kiran Juneja, Shri Parvez Zamania, Shri Vivek Kumar, Executive Director – Sahara India Pariwar and CEO, Aamby Valley City & Sahara Star.
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Mumbai, 1st February, 2016: Captain Bana Singh – recipient of India’s highest gallantry award, Param Vir Chakra, unveiling Saharasri Subrata Roy Sahara’s book – ‘Life Mantras’, in a grand ceremony held at Sahara Star, Mumbai. The book was today unveiled simultaneously at more than 5,000 corporate establishments of Sahara India Pariwar, throughout India. Also seen in the picture Shri Vivek Kumar, Executive Director – Sahara India Pariwar.
