February 6 2016, 16.56 PM IST || Pocket News Alert
India, 4th February 2016 – ThatsPersonal.com was roped in to form a naughty brand partnership with Kya Kool Hain Hum 3 for cross promotion. The partnership that stretched for over 2 weeks was a win-win situation for both Kya Kool Hain Hum 3 and ThatsPersonal.com.
According to Samir Saraiya, CEO, ThatsPersonal.com, “We realized that naughtiness is at the centre of the ideological core for both KKHH3 and ThatsPersonal.com and hence decided to partner with them to exploit the common synergy”
The naughty association helped ThatsPersonal.com launch its new set of ‘Kool’ products, 2 weeks prior to the movie release. These products were sold out 6 days before the movie release and the re-order of these products got sold 2 days after the release. Such was the hype created around these ‘Kool’ products by intelligently using videos interspersed with content from the movie and its trailers that the E-Commerce site is planning to re-order these special ‘Kool’ products for their Valentine’s Day activity.
Says Samir Saraiya: “The association was unbelievably fruitful for us and we’ve managed to make good business out of it. However, what is more important is the curiosity and intrigue that we’ve generated amongst a big youth crowd that adores us on Social Media”
