Unfold the growth plans for 2016-17
February 24 2016, 17.52 PM IST || Pocket News Alert
Hyderabad: 24th January, 2016: Naturralle Refined Sunflower Oil in the presence of Mr. Anjani Kumar Gupta, Director SARL, Mr. K S Rao General Manager (Sales and Marketing ) and Mr. T. Balasubramanyam, Brand Manager, Naturralle and the renowned Chef Sanjay Thumma announced the winners of the bumper draw of Naturralle Gold Fest and gave away the prizes to the winners Ms. Haritha, Karimnagar Won the Bumper prize of 150g Gold, Ms. Deepti, Hyderabad won 100 gm Gold, Mr. Prasanna Kumar, Nellore won 75 gm gold and Mr. G. Koteshwar Rao, Vijayawada won 50 gm Gold.
Naturralle Gold Fest had over 2370 customers in the states of AP & Telangana winning the Gold Coin. Naturralle refined sunflower oil showed a marked increase in acceptance and penetration in the twin states of AP & Telangana. The excitement built during the Naturralle Gold Fest which started on 18th July, 2015 and extended till 18th January, 2016 culminated with the announcement of the winners of the Bumper Draw. The contest was liked by the customers and witnessed amazing participation from the people. The winner was chosen by lucky draw conducted under the supervision of SARL management & staff.
SARL has extensive growth plans for the FY 2017. They are exploring the opportunities of entering more markets like TN and adding newer high growth categories in the edible oil segment like Rice Bran and other healthier blends under the brand ‘Naturralle’. SARL is also planning to expand the portfolio of food grain with the introduction of the retail packs for branded sona masuri rice, idly rawa and other innovative products like Low GI Rice etc besides foraying into other agri products like atta, pulses, and other food grains under the “Naturralle” brand.
Speaking on the occasion Mr. Anjani Kumar Gupta – Director, SARL said, “At SARL, we always explore avenues to create and maintain consumer excitement. Naturralle Refined Sunflower Oil has always been driven by the zeal to look beyond just offering quality and safe products to our consumers. With our Naturralle Gold Fest we have given our customers more reasons to enjoy in this festive season. There was a very good response from our customers to the Naturralle Gold Fest and we have witnessed a quantum jump in the sale of our products. We thank the customers for their support and wish they continue to patronize Naturralle. We are hopeful that the customers will support us with the new products that we plan to introduce in the coming year and help make them successful as well.”
Speaking on the occasion Chef Sanjay Thumma, brand ambassador Naturralle Refined sunflower oil said, “Naturralle refined sunflower oil is not only provides the taste of good health as it is non sticky and allows to cook more with less oil. In my association with Naturralle, I have realized that the brand besides offering a great product in a convenient pack, it also provides value in terms of gifts and rewards to the customers like with Naturralle Gold fest. So let us all enjoy the rewarding relationship with Naturralle”.
