February 17 2016, 20.51 PM IST || Pocket News Alert
Chennai, 17 February 2016: Murugappa Group today launched a new tri-lingual brand campaign continuing their successful format of eight different films featuring major brands of the Group. The ads have been created in Hindi, Tamil and Telugu to leverage the increasing preference for the rich idiom of the local languages.
The campaign theme is ‘Together, let’s prosper’ and in Hindi ‘Jud Kar Badhein’, rooted in the prevailing mood of progress. The campaign objective is to move brand initiatives to the next level, i.e. to progress from ‘recognition’ to a ‘connect’.
The films depict slice-of-life narrations of Indians and their aspirations: an educated farmer in Amalapuram, a taxi driver buying his first new car, a first-generation entrepreneur in Coonoor, soon-to-be-parents buying their first house in Ahmedabad and other similar people-scenarios. Murugappa Group and their products/services feature as an integral part of these stories in helping them realise their dreams.
Timed to leverage the increased media buzz around the Union Budget, the campaign will run for 5 to 7 weeks on major TV channels. The TV campaign would be supported with promotions on digital media, radio and movie theatres in select cities over a longer period.
Credits:
Client
Murugappa Group
Team
Vijayalakshmi D (Senior AVP, Group Corporate Communications),
Mathangi V, Prasad RV
Agency
Ogilvy & Mather Advertising, Bangalore
Team
Supervision: Tithi Ghosh (Senior Vice President and Head of Advertising, South)
Executive Creative Director: Steven Hough
Associate Creative Directors: Deepesh Rajani and Sumedh Rasal
Production House
Elements, Mumbai
Team
Director: Vivek Daschaudhry
Music Director: Hanif Sheikh
Producer: Sandeep Patil & Sandeep Singh Bedi
Chennai, 17 February 2016: Murugappa Group today launched a new tri-lingual brand campaign continuing their successful format of eight different films featuring major brands of the Group. The ads have been created in Hindi, Tamil and Telugu to leverage the increasing preference for the rich idiom of the local languages.
The campaign theme is ‘Together, let’s prosper’ and in Hindi ‘Jud Kar Badhein’, rooted in the prevailing mood of progress. The campaign objective is to move brand initiatives to the next level, i.e. to progress from ‘recognition’ to a ‘connect’.
The films depict slice-of-life narrations of Indians and their aspirations: an educated farmer in Amalapuram, a taxi driver buying his first new car, a first-generation entrepreneur in Coonoor, soon-to-be-parents buying their first house in Ahmedabad and other similar people-scenarios. Murugappa Group and their products/services feature as an integral part of these stories in helping them realise their dreams.
Timed to leverage the increased media buzz around the Union Budget, the campaign will run for 5 to 7 weeks on major TV channels. The TV campaign would be supported with promotions on digital media, radio and movie theatres in select cities over a longer period.
Credits:
Client
Murugappa Group
Team
Vijayalakshmi D (Senior AVP, Group Corporate Communications),
Mathangi V, Prasad RV
Agency
Ogilvy & Mather Advertising, Bangalore
Team
Supervision: Tithi Ghosh (Senior Vice President and Head of Advertising, South)
Executive Creative Director: Steven Hough
Associate Creative Directors: Deepesh Rajani and Sumedh Rasal
Production House
Elements, Mumbai
Team
Director: Vivek Daschaudhry
Music Director: Hanif Sheikh
Producer: Sandeep Patil & Sandeep Singh Bedi
