MTR Foods launches new range in Breakfast portfolio
February 25 2016, 14.34 PM IST || Pocket News Alert
~Breakfast in a Cup range encourages people to not miss breakfast~
Bangalore, February 25, 2015: MTR Foods Pvt. Ltd., the pioneer of packaged foods in India, launched their latest addition to the extensive breakfast mixes range – Breakfast in a Cup with the Upma and Poha variants. The Breakfast in a Cup range has been conceptualized and launched to provide wholesome and convenient hot Indian breakfasts for rushed mornings.
The necessity of eating breakfast has been emphasized time and again for a person to be able to take on a busy day. The flavorful cups are an excellent choice for people who have a busy lifestyle or are on the move and do not have the time to make and eat breakfast. By just adding hot water, a delicious and filling on-the-go breakfast is ready in 3 minutes. The cups also come equipped with a spoon that you can use to dig into the delightful meal just about anywhere even while on the bus to work or at a traffic stoplight in the car!
Commenting on the launch, Vikran Sabherwal, Vice President - Marketing, MTR Foods said, “We have done extensive research on the breakfast meal occasion and we realized that though breakfast is important, many people, especially the youth end up sacrificing the meal due to paucity of time. We have been working on launching the perfect product that ensures quick wholesome breakfast for busy mornings without compromising on the great Indian familiar taste that everyone loves. Ready in just 3 minutes by adding hot water, young busy consumers can now enjoy their favourite Indian breakfast in a convenient format.”
These tasty Breakfast in a Cup variants of Poha, Khatta Meetha Poha and Upma are available in 80 gm cups priced at Rs. 45 each. To support this launch, MTR would be looking at a high decibel media campaign with disruptive on ground activation sampling and a lot more.
About MTR Foods:
With a 90 year old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. A popular household name today, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format.
With a diverse portfolio including breakfast, lunch and dinner, snacks and desserts that cover every meal occasion, MTR unifies India tastefully - making the homemaker the ‘hero’. Blending authentic Indian flavours in modern formats, MTR Foods keeps abreast with the evolving tastes of India. Culinary secrets that have been protected and handed down over the generations are evolved into truly authentic recipes from their region of origin and packaged in innovative and convenient formats.
The journey to being India's premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR product always embodies the tradition of unmatched taste and quality. The MTR of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.
MTR adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. We are ISO 22000 and HACCP certified.
MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (www.orkla.com).
For more information please visit www.mtrfoods.com.
Visit www.dishcovery.in for recipes of authentic vegetarian Indian cuisine from across India.
