February 24 2016, 17.00 PM IST || Pocket News Alert
· Mercedes-Benz celebrates 20 years of the production of the E-Class in India; the longest tenure of local manufacturing for any luxury car model in the country
· The E-Class remains the highest selling luxury sedan in India
· Mercedes-Benz has sold over 32,000 units of the ‘E-Class’ since the beginning of its production in Indiain 1995
· The new ‘Edition E’ maintains theAvantgardestyling blended with intelligent technology and elegant interiors that accentuates the suave styling of the E-Class
· Mercedes-Benz launches one-of-its kind ‘Wish Upon a Star’ campaign, that might just lead to one’s wish about the E-Class being heard and fulfilled
· The E 200 ‘Edition E’ is priced at Rs.48.60lakhs, the E 250 CDI ‘Edition E’ at Rs. 50.76 lakhs and the E 350 CDI ‘Edition E’ at Rs 60.61lakhs (All prices are ex-showroom Pune)
Chandigarh, 24 February, 2016:The country’s largestluxury car maker, Mercedes-Benz India today launcheda refreshed version of its highest selling luxury sedan in its portfolio, the E-Class. Christened as the ‘Edition E’,this luxury sedan marks the 20 years of the start of production of the famed E-Class, which has the unique distinction of being the first luxury car to be ‘Made in India’.
The E-Class also carries the accomplishment of being the highest selling luxury sedan in the country, with more than 32,000 units on Indian roads. The ‘Edition E’ blends the characteristic sporty design, unmatched comfort and luxury with exemplary safety features.The luxury sedan was launched by Roland Folger, Managing Director and CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India at the company’s Chakan plant.
Roland Folger, Managing Director and CEO, Mercedes-Benz Indiacommented, “It is a moment of immense pride for us that the E-Class which is the highest selling luxury sedan in India, completes 20 glorious years of production in India. The E-Class which was the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India.20 years of E-Class in India, also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India.We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E’. The launch of the ‘Edition E’ strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them valuedriven products.”
Roland Folgerfurther elaborated, “With the introduction of the ‘Edition E’, we are also launching an exciting brand campaign called ‘Wish upon a Star’.‘Wish upon a Star’ campaign commemorates 20 years of the E-Class’legacy in India and brings to fore the fact that, the E-Class has been the heart and soul of motoring enthusiasts across the country over the years.In these 20 years we have delivered 32,000 E-Classes to our customers that have dominated the mid-size luxury segment in India. Every new generation of the E-Class has redefined the segment and created a new benchmark.”
Commenting on the occasion of 20 years of E-Class in India, Piyush Arora, Executive Director, Operations, Mercedes-Benz India commented, “20 years of unhindered production of the E-Class,strongly underscoresthe high level of refinement and implementation of advanced technology and flexible processes in our production facility. The E-Class’ production quality conforms to the most stringent global Mercedes-Benz standards, and has been creating new benchmarks in manufacturing of luxury cars in India. The unmatched success of the E-Class over these two decades has truly defined luxury motoring in India and the product clearly remains a step ahead of the competitive offeringsin the market.”
Safety & Assistance Systems
Adaptive airbags, NECK-PRO head restraintsPRE-SAFE® system
The ‘Edition E’ comes with 8 airbags and apreventive occupant protection system as standard.
It recognizes critical driving situations and initiates preventive occupant protection measures. The reversible belt tensioners for driver and front passenger seats are activated when a high collision impact/accident is detected. The NECK-PRO head restraints for the driver and front passengercan be activated in a rear impact; a spring mechanism moves the head restraints to reduce strain on the spine.
Adaptive brake lights
‘Adaptive brake lights’ is a unique safety feature that flashes red warning signal from the tail lamps when emergency braking is recognized.
Intelligent Light System:
The powerful LED headlamps feature the Intelligent Light System that intelligently adapts light distribution as per the driving situation. The adaptive systems illuminate the road ahead without dazzling other road users.
Other standard features (E 200, E 250 CDI and E 350 CDI)
Interior:
· SD card navigation
· MB Apps
· Sporty brake pedals
· THERMOTRONIC Automatic Air Conditioning
· Memory seats with 3 settings
· Active Park Assist with camera
· High resolution color media display (20.3 cm)
Exterior:
· ‘Edition E’ badge
· Illuminated Star
· Black hub caps
· New look fibre-topic tail lights
· Electronic Panoramic sunroof (with PRE-SAFE closing function)
Additional equipment for E 350 CDI
Active Parking Assistwith 360 degree camera
The E 350 CDI “Edition E” comes with a parking package with 360-degree camera. The 360° camera projects the surroundings with a maximum of two views in the display. The screen features a bird’s eye view on the left of the screen and a detailed view on the right of the screen.
Harman Kardon surround sound system
The Harman Kardon surround sound system includes a 9 channel DSP amplifier and 2-channel booster with an output of 610 watts combined with 14 speakers designed with Dolby Digital 5.1
Rear Seat Entertainment System
The Rear Seat Entertainment System in the E 350 CDI ‘Edition E’ensures complete entertainment for the occupants. It amplifies the luxurious ambience of the vehicle and ensures a pleasurable drive experience.
‘Wish Upon a Star’ Campaign:
Mercedes-Benz India also launched an intriguing brand campaign, ‘Wish upon a star’ on the occasion of 20 years of the E-Class in India.The campaign is engineered to spread the fascination associated with the E-Class among the loyal patrons, the potential customers and also brand enthusiast, using the holistic digital and print media platforms. The ‘Wish upon a Star’ campaign would lead the audience to express their wishes aroundthe E-Class, through a digital application, a dedicated microsite and even at specially created wishing booths across the dealerships. The most heartfelt, the most unique and the most creative wishes may just be heard by Mercedes-Benz India and fulfilled with gratifications.
About Mercedes-Benz India:
Established in 1994, Mercedes-Benz India Pvt. Ltd. pioneered the luxury car market in India and boasts of more than 130 years of cutting edge innovation in the luxury automobile industry globally. Set up in 2009, Mercedes-Benz India’s world class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. The production facility now carries an investment of INR 1000+ crores and has the largest installed production capacity for any luxury car maker in India.
Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 500, S-Class, E-Class, C-Class, CLA sedans and the GLA, GLE and the GL-Class SUVs. Completely Built imported cars portfolio includes the A-Class, B-Class, CLS, SLK, E-Class Cabriolet, S-Class Coupé, and the S 600 Guard a range of other Guard vehicles etc. The product portfolio also comprises the iconic off-roader Mercedes-AMG G 63 as well as a wide range of other Mercedes-AMG performance cars like the AMG CLA 45, AMG C 63 S, AMG E 63, AMG SLK 55, AMG S 63 Coupe, AMG GL 63, AMG ML 63, AMG S 63, AMG GLA 45, GLE 450 AMG Coupe and AMG GT S.
Given Mercedes-Benz’s continuous success in India across myriad spectrum of sales, network, operations, services, finance, etc. 2016 will be the cornerstone to inculcate the spirit of winning despite emerging market challenges.
‘Winning with Mercedes-Benz’ philosophy is also derived from the unrivalled success created by the Mercedes-AMG Petronas F1 team in the highly competitive Formula 1 in the past years. In 2016, Mercedes-Benz will initiate a range of innovative customer oriented initiatives which are ‘winning’ in nature and will further underline the brand’s strong customer centric approach. In 2016, Mercedes-Benz began its ‘winning’ motto with the launch of the fascinating GLE 450 AMG Coupe, as the first product of the year.
The company has also been ranked number one in the J.D. Power Customer Service Index 2015, among the luxury brands for the second year in a row.
Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units in the Jan–December 2015 period and became the No. 1 luxury car brand in terms of sales volumes, as well. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth and is also emerging as the ‘most awarded luxury car brand’ in India. The brand has won as many as 28 prestigious automotive awards conferred by different media houses across India, the highest won by any luxury automotive brand in India this year.
Technical Specifications
|
E 200
|
E 250 CDI
|
E 350 CDI
|
Arrangement/no. of cylinders
|
In-line / 4
|
In-line / 4
|
V6
|
Total displacement (cc)
|
1991
|
2143
|
2987
|
Power kW(hp) @ rpm
|
135 (184) @ 5500
|
150 (204) @ 4200
|
195(265) @3800
|
Torque (Nm) @ rpm
|
300 @ 1200 - 4000
|
500 @ 1600 – 1800
|
620 @ 1600 –2400
|
Acceleration (km/h) (s)
|
7.9
|
7.5
|
6.6
|
Top speed
|
233km/h
|
242km/h
|
250 km
|
