February 10 2016, 12.00 AM IST || Pocket News Alert
Mumbai: MAX the country’s largest International fashion brand launched the second edition of MAX Design Awards – Student Edition, this year. This program is a definitive fashion designing competition where students get to unleash their creativity and reach out to the world of fashion with their designs.
At the MAX Design Awards 2015-16, our ambition is to recognize and reward the next generation of Fashion designers and provide them a platform to springboard their fashion designing careers.
The program that started in January 2016, witnessed entries from students of various fashion designing colleges across India. Students were asked to submit their designs based on theme Heritage Revisited and the response was phenomenal with over 165 entries received pan-India.
The entries were judged by esteemed panel of jury which included Fashion Designers Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi along with Executive Director Max Fashion Mr. Vasanth Kumar, AVP Design Max Fashion Kamakshi Kaul and Project Head Marc Robinson.
The jury shortlisted 15 finalists out of all the entries based on criteria like Interpretation of the Theme, Creative Details, Colour Aesthetics, Presentation, Style and Originality. These finalists will be required to complete their outfits in a specific timeframe. Each of the finalists will showcase their collection at the Max Design Awards night be to held in Mumbai. At the Grand finale, the Jury members will select the top 3 winners of the program.
The Gratification for top 3 contestants includes 3 months internship with renowned designers such as Monisha Jaising, Rahul Mishra, Troy Costa & Nikhil Thampi, Cash prize of Rs. 50,000/- each and Photo feature in the leading fashion magazine ELLE India along with their collection. The Winner (out of the Top 3 contestants) gets to work with Max, the leading international fashion brand in India.
Fashion Designer & jury member MONISHA JAISINGH quotes, “With constant changing and evolving trends in the fashion industry, there is so much the young students can work with to express themselves. I am glad Max Fashion Awards will tap this talent and groom them to be the fashion leaders of tomorrow.”
Fashion Designer & jury member NIKHIL THIMPI says, “I think there is a huge young fashion design talented fraternity in our country & Max Design awards thorough this unique platform provides a great opportunity to these young aspiring designers to be mentored by the industry veterans.”
Fashion Designer & jury member RAHUL MISHRA said, “This a great platform created by Max Fashion Awards for fashion design students from fashion design colleges across India. It’s a great opportunity for students to jump start their careers and get a firm footing within the competitive fashion Industry. I wish the students all the best in this endeavour.
Fashion Designer jury member TROY COSTA said, “Fashion as an industry was not perceived to have any impact on the social and economic landscape of India but the design fraternity in India has changed that mindset and for young fresh design students to be presented this opportunity to be part of the fashion industry at such an early stage in their careers will only act as a catalyst for their careers and Max Design Awards must be commended for providing these students this opportunity.”
Speaking on the occasion VASANTH KUMAR, Executive Director, Max Fashion said, “Max is a fashion forward brand committed to democratizing fashion by making everyday fashionable. Design is one of our key differentiators in ensuring our leadership in value fashion segment. And in this spirit, Max Design Awards is an initiative to provide design students a platform to showcase their talents.”
AVP Design Max Fashion, KAMAKSHI KAUL said, “As a brand with a keen eye for edgy fashion, we are always on a lookout for the next big trend, next new idea, new kid on the block.. So I am looking forward to what we unearth this time from the rich pool of young talented designers.”
MARC ROBINSON, Project Head, Max Design Awards said, “Cutting edge, indigenous and creative young new designers needs to be identified, nurtured and promoted. Max Design Awards will act as a catalyst and will provide the perfect platform in propelling the winners of these awards into the competitive India fashion industry.”
Funskool exhibits its toy range at International toy fair in Germany
Chennai : Funskool, India’s leading toy company, participated in the Spielwarenmesse International Toy Fair, the world’s leading trade fair for toys and games, at Nuremberg, Germany from 27th January to 1st February 2016. The trade fair featured around 2,800 exhibitors from over 60 countries showcasing an expansive range of over 1 million products. The fair witnessed internationally renowned brands coming together, drawing attention of about 70,000 visitors from 120 countries.
Funskool showcased its line of products along with the other toy exhibitors at the Indian pavilion at Spielwarenmesse. The company aimed at exploring newer horizons by tapping the right opportunity to optimize export prospects. They displayed their own top of the line product range namely Giggles, Fundoh, HandyCrafts, Play & learn puzzles etc.
Commenting on the participation, Mr.R.Jeswant, Senior Vice President, Sales & Marketing, Funskool India Ltd said “It was great to be a part of Spielwarenmesse and be among the large community of toy makers from around the world. The toy fair attracts universal presence and allows us to witness the various product offerings, new innovations and technological advancements by the International toy market. We are happy to get the opportunity to showcase our own brands like Giggles, Fundoh, HandyCrafts, Play & Learn and also Funskool’s prowess by presenting the toy range we manufacture for industry giants like Hasbro, ELC, etc. Representing the Indian toy market at large, Funskool wishes to bring wider recognition for India toys by partic ipating in these esteemed platforms”
Cathay Pacific International Chinese New Year Night Parade Celebrate The Year Of The Monkey With 35 Teams
On the first evening of the Year of Monkey (8 February), a total of 13 festive floats, and 22 international and local performing troupes from 10 countries and regions greeted spectators in the 21st Cathay Pacific International Chinese New Year Night Parade. Organised by the Hong Kong Tourism Board (HKTB) and themed “Playground of the World • Party of the Year”, the parade was the centre of a spectacular, festive party celebrating the start of Chinese New Year.
The launch ceremony of the parade was performed by Mr John Tsang, Financial Secretary of the Hong Kong Special Administrative Region Government; Miss Cathy Chu, Commissioner for Tourism; Sir Wayne Leung, HKTB Board Member; and Mr Ivan Chu, Chief Executive of Cathay Pacific Airways.
Cathay Pacific Airways was the title-sponsor of the night parade for the 18th consecutive year, and China Construction Bank (Asia) was the route sponsor for the second year in a row.
This year the HKTB installed more decorations along the route to transform the Cultural Centre and the parade route into an extended playground, allowing spectators the opportunity to fully experience the festive atmosphere. The HKTB organised roving performances by around 30 performing groups starting from 6pm along the parade route to warm up the crowd. Limited edition gift packs were also distributed to add to the fun and excitement.
To encourage more international visitors to experience Hong Kong’s bustling and exciting Chinese New Year, the HKTB for the first time invited a presenter from the BBC to ride on the HKTB parade float to experience and report on the parade first hand. The HKTB also provided satellite and fibre transmission of the event for live broadcast to global TV stations, major newswires and international cruise liners.
After the parade, visitors and local residents will still be able to enjoy the parade floats in Lam Tsuen, Tai Po until 22 February, and watch the numerous performing groups at selected hotspots in town on 9 and 10 February. In addition, a new phase of the Hong Kong Pulse 3D Light Show, also organised by the HKTB, will be staged at the Hong Kong Cultural Centre and the Clock Tower from 10 to 29 February, with four shows every evening.
