February 26 2016, 20.55 PM IST || Pocket News Alert
~Bollywood’s Begum, Kareena Kapoor Khan unveils the new variant in Mumbai~
The new Magnum Brownie flavor ice cream will entice pleasure seekers with its smooth, creamy brownie flavoured ice- cream coated in thick cracking Belgian chocolate and chunky cashew nut pieces this season
Mumbai, 25th February 2016: Magnum ice creams, Unilever’s premium adult ice cream brand today launched its latest variant, Magnum Brownie with Pleasure Ambassador Kareena Kapoor Khan at the city’s most popular hotspot, High Street Phoenix Mall.
An evening dedicated to the indulgent, desirable pleasure that Magnum Ice Cream has come to represent, the launch of Magnum Brownie was a one-of-a-kind experience for everyone present. The evening also marked the unveiling of Magnum’s new ice-cream packaging, with the contemporary design featuring a bold and distinctive “M” logo and the famous Belgian chocolate crack.
Magnum Brownie is the glorious amalgamation of two irresistible and pleasurable edible delights –smooth, indulgent Brownie flavored ice cream infused with crunchy cashew nuts. The two together, are a match made in dessert heaven that awakens all your pleasure senses.
Globally, Magnum is recognized as a symbol of remarkable pleasure and purveyor of chocolate expertise – the kind that is intense, luxurious and truly irresistible. Magnum is created from the finest Belgian chocolate that leaves pleasure seeker with a taste that just keeps them coming back for more. The Belgian Chocolate coating on Magnum is so thick that there is a ‘DISTINCTIVE CRACK’ when you bite into a Magnum.
Sharing his thoughts on the launch of the new variant, Sumit Mathur, General Manager, Kwality Walls, said, “Tonight marks a new millstone for Magnum as we celebrate the new face of pleasure with the unveiling of Magnum Brownie and the all-new packaging design for Magnum’s signature flavours. We are confident that the new Magnum Brownie flavor will take pleasure seekers on a deliciously indulgent journey of desirable taste and flavor.”
Pleasure Ambassador, Kareena Kapoor Khan, expressing her excitement at the launch said, “I am thrilled that I get to introduce Mumbai to Magnum Brownie this year. This new flavor brings together my two favorite things – brownies and cashew nuts in one single delicious bar. I am a true Magnum loyalist at heart and it just makes me incredibly happy to know that anytime I am in an indulgent mood, I have a variety of Magnum flavor to choose from.”
The irresistible new flavor, Magnum Brownie will be available along with Magnum’s signature flavours Classic, Almond and Chocolate Truffle this summer. The range is available across all major stores in Mumbai, New Delhi, Bangalore, Hyderabad, Pune, Kolkata and Chennai at INR 90/-stick.
To give pleasure seekers a taste of this ultimate Belgian experience, Magnum will be setting up a limited edition Magnum pop-up store at High Street Phoenix Mall between26th to 28th February. Try out the new flavours, create your signature combinations using delectable topping and enjoy the delectable flavours.
For more information on Magnum follow us on Twitter <@MagnumIND> or join our Facebook page http://ift.tt/1TbRwDM
