February 15 2016, 20.38 PM IST || Pocket News Alert
New Delhi, February 15, 2016: Lay’s, the leading potato chip brand from PepsiCo India, has launched one of its biggest ever consumer engagement as part of its ‘Love to Love it’ campaign. Lay’s has introduced special promo packs that can become your ticket to international destinations! The ten week long engagement will give consumers a chance to win a grand prize of an international trip for two on a weekly basis and also a chance to win one 108 cm (43) LED TV and home theater system worth Rs 65,000/- every day!
To participate, all one needs to do is give into your love for Lay’s and grab one’s promo pack right away. On the promo pack one needs to scratch the silver patch on back of the pack and SMS the code to 08980808080 to stand a chance to win. The promotion is valid on 20g, 52g & 95g packs, priced at Rs.10, Rs.20 & Rs. 35 respectively, of all 6 flavours of Lay’s. The promotion will be valid till 30th April 2016.
What’s more, those who miss out on their chance to win the daily prize can still win the international trip for two weekly.
Talking about this consumer centric promotion, Partho Chakrabarti, Vice President, Snacks Category, PepsiCo India said, “Consumers have always shown their love for Lay’s, this is our way of giving the love back. Lay’s is an international brand with international flavours. We are providing consumers with exciting opportunities of flying out to one of the international destinations along with daily prize of LED TV + Home Theater System.”
The promo campaign will unfold with a film featuring brand ambassador Ranbir Kapoor. It’s the second TVC in the Love to Love It campaign & will tempt consumers to grab their Lay’s promo pack to be able to win an international trip for two and daily prizes. The promo film will run in multiple languages across the country
Ranbir Kapoor, Brand Ambassador, Lay’s, said, “The TVC communicates the promotion message in a fun way & is actually an extension of the first TVC of the campaign. This is an exciting promotion & I am sure consumers will love it.”
One of the biggest ever promotions by Lay’s, the consumer engagement will have a significant presence across multiple consumer touch points - digital, retail, radio, print and TV. To know more about the new campaign promotion and conditions of participation, consumers can log onto the Lay’s Facebook page athttp://www.facebook.com/laysindia.
