February 25 2016, 09.31 AM IST || Pocket News Alert
New Delhi, February 25, 2016: Havas Media Group India has won the integrated media mandate of Amplifon India, the leading hearing care service provider. The madate comes post a keenly fought multi-agency pitch in which the leading agencies participated. For Havas Media, this win comes on the back of a stellar new business performance in 2015 where it won more than 300 Cr of new business.
With over 60 years of experience in treating hearing disorders, Amplifon has always looked towards providing excellent client care in hearing loss diagnosis and treatment. The largest hearing care service provider in the world, Amplifone is spread across 22 countries and has more than 5,500 clinics across the globe. The company had been listed on the STAR Segment and FTSE Italia Mid Cap Index on the Italian Stock Exchange.
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Samit Verma, CEO Amplifon India said, “We were impressed with Havas Media’s strategic thinking and passion. With their keen interest in our business and senior management involvement, the course has been set for a long term relationship.”
Shveta Paul, Marketing Director, Amplifon India commented “We were looking for a partner who could give us strategic directions and international learnings. Havas gave us both. Besides that, we found their Meaningful Connections Planning process very relevant for our brand. We are happy to be partnering with them.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are privileged to win the prestigious Amplifon business. Our Meaningful Brands philosophy resonates with a brand like theirs - which has already touched many lives. We look forward to a meaningful association with them.”
Mohit Joshi, Managing Director, Havas Media Group, India, commented, “This is a great business win. With each passing day, our confidence on our Digital At the Core approach keeps getting stronger. Today Havas is seen as a SMART agency in the matket. We look forward to being Amplifon’s partners in their growth journey.”
The account will be handled from the agency Gurgaon office.
