February 14 2016, 16.59 PM IST || Pocket News Alert
Delhi, February 14th 2016: Duke India, a well-known fashion brand in e-retail space has entered into a service agreement with eShopBox, a leading end-to-end fashion e-commerce solution provider, which will aid Duke focus on core business of manufacturing to beef up its on-line market share.
Mr. Gagan Jain (Brand Head, Duke India) on collaboration with eShopBox said, “eShopBox, with its distinct model and proficient management, provides end-to-end e-commerce solution services and allow retailers, manufacturers or brands to manage their complete digital presence with ease. It not only provides cost-effective services, latest technologies, fast growth, and vast channel network but also enable their client focus on its core competence of manufacturing”.
Mr. Ankush Karwa (Director, Chief Executive Officer & co-founder, eShopBox) informed that, “eShopBox being in this business for last 3 years have understood the dynamics of e-commerce segment well, which it is disseminating to its clients to help them increase their market presence in e-retail space. Forte of eShopBox is to provide online presence to new/existing brands and serve in their day to day operations. Association with Duke, which is already an established brand on e-retail, will help us understand needs of the unexplored market, i.e. existing online brands, which will further help for maximizing penetration”.
Adding further he said, “It has been observed that fashion brands to garner benefits of huge e-commerce market share, puts in lot of money, energy and time. But due to lack of experience and expertise, they could not harvest potential benefits and at times even lose focus on their core competence of manufacturing & quality, a peril for their business. We at eShopBox work like partners for fashion brands and manage their on-line activities related to marketing, brand boosting & channel-linking and provide them a firm on-line presence. This partnership becomes like a double edged sword which definitely enable them to compete better and stay ahead”.
Mr. Neeraj Choudhary, (Director, Chief Marketing Officer & co-founder, eShopBox) said, “Brands undergoes an intense financial labor pain while wrestling share for e-commerce fashion market, we not only lessen this pain but also shorten this long-drawn battle by infusing creative energies with real time marketing intelligence inputs”.
The Duke fashions, has received the President Award for excellence in innovation and for manufacturing quality products. Duke is going to complete its ‘50 years of Great Fashion’ in 2016. It dominates the Indian Men, Women and Kids fashion wear market, especially for T-shirts.
Mr. Gagan Jain further added, “with this association of Duke & eShopBox, we are looking forward to tap the unexplored potential of national as well as international market”.
Established in 1966, at Ludhiana, Duke pioneered the T-shirt culture in the country. The Number One Selling T-shirt brand in India. Over 200,000 sq.ft. production facility at Ludhiana and producing over 32,00,000 garments for domestic market every year with a turnover of above ₹100 cr. Duke has an unbeatable marketing network comprising of over 2500 multi-brand outlets and 0ver 100 exclusive stores across major cities in India.
