February 15 2016, 15.32 PM IST || Pocket News Alert
~Creambell wins two Gold awards for Vanilla and Most Innovative Ice cream and is also adjudged Best-in-Class ice cream in the Vanilla category ~
Delhi NCR, 15th February, 2016: Creambell, a leading player in the Indian ice cream sector, has won two Gold awards for Vanilla and Most Innovative Ice cream as well as the Best in Class ice cream in the Vanilla category in the ‘The 5th Great Indian Ice Cream Contest, 2016’ which was held under the aegis of the Indian Dairy Association at Double Tree Hilton Gurgaon recently.
Creambell won two gold medals in vanilla ice-cream category and innovative category and its much loved rich and creamy Vanilla ice cream beat all other brands to be declared the Best in Class ice cream in the Vanilla category.
Creambell is a fast growing premium ice cream brand that has emerged as a serious front runner in product innovations in the ice cream market. In spite of being one the most recent entrant into the established Indian ice cream market, Creambell has introduced an astonishing range of innovative ice cream products across all categories in various consumer age groups, taste profiles and price points.
Speaking on the occasion, Mr. Nitin Arora, CEO, Creambell Ice cream said “We are privileged to win multiple awards at what is arguably one of the most prestigious Ice cream awards in the country. It is especially heartening to be recognized for our innovative products since that is at the heart of brand Creambell. It is also gratifying to receive the top honours for the Best in Class Award in the Standard Vanilla Category at the Great India Ice cream Contest 2016 because Vanilla is the most popular flavour of ice cream sold nationally. There cannot be better recognition for any ice cream brand than to be chosen as the best ice cream in its class in the country!”
This annual contest is organized to challenge ice cream manufacturers and producers to present their best products for popular choice awards. More than 90 ice cream companies across India participated in the event and competed in four different categories. The contestants had presented nearly 700 samples for the contest.
The ice cream varieties were primarily judged on their flavor, aroma, texture, body, and presentation. A panel comprising representatives from the ice-cream, dairy and food industry, members of the Indian Dairy Association, and technical and innovation experts from DuPont, judged the event. The annual contest was open to all ice-cream manufacturers in India. The famous Indian celebrity chef and restaurateur Mr. Kunal Kapur (Judge of Master Chef series) was the chief guest for the event and Dr. Rajoria, Vice-President of International Development Association (IDA) was also present on the occasion.
