PRECIOSA AND GSM CHOOSE SIMONE RAINER, KNOWN AS MATHEMATICAL DESIGNER, FOR A NEW INTERPRETATION OF BOHEMIAN CRYSTALS
February 19 2016, 12.05 PM IST || Pocket News Alert
Inspired by a desire to amaze and reveal the wonderful versatility of crystals in the fashion world, the Bohemian company PRECIOSA and GSM, one of its official distributors in Italy and a strategic partner for over twenty years, have come together to create a special project that showcases Bohemia's long-established heritage in crystal glass through the creative ability offered by new talents.
The two companies chose fashion designer Simone Rainer, also known as mathematical designer,to give his contemporary, original take on the Bohemian crystals' heritage.
Creating a highly unusual blend of fashion and geometry, Simone Rainer's visionary outlook uses PRECIOSA Crystals Components to reinterpret an iconic piece - the triangular clutch bag, now given brilliance and sparkle by a glittering shower of light through the application of tone-on-tone crystals, creating a kaleidoscope of colours and reflections.
“Bohemian Rhapsody” by Simone Rainer: a harmony of 7 unique pieces
A magic number - seven bags, because seven is the number of bands light splits into when it is reflected by the multi-faceted surface of the crystals. Beauty is harmony and perfection of form, and the triangle is an element that restores a final concept of completeness.
Designed by applying the mathematical proportions of the Golden Mean, the symbol of beauty and perfection, every bag is a unique piece of Italian design, a kind of talismanthat confers an aura of magical glamour on any woman lucky enough to carry one.
In “Bohemian Rhapsody” the sparkle of the select Bohemian crystals by PRECIOSA and the soft feel of hand-worked suede bring life and energy to these geometric, essential bags. They are sure to become unique, sophisticated accessories, a play of volumes and proportions in a perfect balance.
Seven colours were chosen by the young talent for this limited edition - Black diamond, Amethyst, Topaz, White Opal, Indian Pink, SapphireandRuby. Seven triangles, each with a different colour but each sharing a universal spirit in the constant reinterpretation of shapes, volumes and crystal applications.
Mathematical and aesthetic research, rigour and creativity all combine to give the fashion world something more than a jewel-embellished bag - the result is a genuine design object, each with its own distinctive essence.
The triangle and the number seven are geometrical themes running through the collection, elements inspiring the designers' passion that also embody hidden messages of perfection and spirituality, in total harmony with Simone Rainier's philosophy of style.
With over twenty years of experience in the world of crystal glass and its long partnership with PRECIOSA, the GSMcompany played a fundamental role in the creation stage, working in close contact with Simone Rainerand sharing its know-how in the field of crystal components with the young designer for the production of exclusive, refined jewel-embellished bags.
“Our production division boasts highly specialised professionalstaff, whose extreme precision and skills shape handmade crystal works of art”,says Gloria Giuliani, Marketing Manager ofGSM. “This special project has enabled us to give our intensely enthusiastic support to the talented Simone Rainer. He shares with us a love of quality and beauty, key elements that have given Italian style its leading role throughout the world".
“With its innovative design, Simone Rainer's Bohemian Rhapsody is a contemporary homage to the heritage that enables PRECIOSA and the region of Bohemia to stand out in the world of crystal", says Michaela Brodska, Area Trade Marketing Manager of PRECIOSA.“We at PRECIOSA have always worked to interweave tradition and innovation to create refined, fashionable objects that highlight our Bohemian roots and give an added stimulus to the creativity of designers and stylists throughout the world”.
ABOUT PRECIOSA
PRECIOSA was born in the heart of Bohemia, a region known worldwide for the quality and tradition of its fine crystal. The centuries-old heritage of know-how is combined with the cutting-edge technology developed by the company, one of the leading players in the global market for the production of crystal components and applications for fashion and design. With over 4,000 employees and 7 offices worldwide, PRECIOSA is a large integrated group specializing in crystal production and processing. Of all the different areas of activity (chandeliers, crystal figurines and so on), crystal components for fashion are the company's core business. In this segment PRECIOSA offers a large collection of high-quality products with over 24,000 combinations of shapes and colours to choose from, also presenting innovations two times a year. The Premium lead-free quality product line is MAXIMA, produced using the most advanced crystal technologies. All PRECIOSA products are 100% made in the Czech Republic, where the company has its headquarters in JablonecnadNisou.
www.preciosa.com
ABOUT GSM
GSM was established by Giuliano Rossi in Carpiin the early 1990s as a distributor of crystals, and the company immediately began to specialise in the production of innovative machines for applying thermo-adhesive rhinestones, crystals and cabochons, developed by the firm's talented founder. Since then, assisted by the valuable contributions made by Giuliano's sons Massimiliano, president, and Stefano, head of production, GSM has worked with skill and dedication in search of perfection and innovation, with the aim of meeting its partners' requirements with a made-to-measure approach towards the use and application of crystals in a range of contexts like, clothing, footwear, fashion accessories, jewellery and furnishings. GSM's operations are based on constantly evolving technology, and in 1996 it introduced the Fixy 2400 twin head, the first twin-head machine for applying thermo-adhesive rhinestones. This innovative drive then led GSM to develop the Fixy 2400 twin head ultrasonic. As well as offering all the features of the previous model, the new version boasted an innovative ultrasonic bonding system. Now GSM presents STICKY CRYSTAL®, a revolutionary technology for the sector that overcomes all application and personalisation problems with crystals on all types of surface.
www.gsmfixy.com
SIMONE RAINER – BIOGRAPHY
Simone Rainer, born in 1985 in Vipiteno - Italy. Since childhood he has been fascinated by fashion and design. After studying sciences he moved to Milan in 2004 to take a course in tailoring and pattern-making. After brief experiences in the clothing industry, a chance encounter in the world of leather goods led to a love at first sight that he would never forget. The Simone Rainer brand reinforces the idea of cohesion between two very different worlds: the traditional handcrafted ‘Made in Italy’ leather industry, and abstract geometry. A handbag collection developed from numerical studies related to a unique relationship- the golden ratio. The result is an aesthetic combination of mathematical proportions, embodied throughout the natural world and well-established in Western aesthetics, a hallmark of beauty and perfection.These are the key elements chosen by Simone Rainer chose in 2011 to establish his brand, conceptually conceived to combine select materials and tactile experience. His passion for the sciences, a close connection with leather producers and the crafts shape and enhance the style and visionary uniqueness of the products.The obsession with triangles, pentagons and circles, all included in the logo, give the product an iconic status. While retaining the functionality as a key feature, the handbags exude an enigmatic, primordial spirit, full of symbolic and alchemical connections that highlight materials and justify their existence.
www.simonerainer.com
