February 19 2016, 21.15 PM IST || Pocket News Alert
~In its Spring Summer 16 collection the brand presents an array of dual tones in grunge avatar inspired by street sports~
February 2016, Mumbai: Being Human, the clothing line with a heart, has decided to give your wardrobe a makeover as they bring in the Spring Summer season with their new arrivals inspired from global street sport style.
The brand has carried forward the Athleisure trend and incorporated a grunge vibe to it. Athleisure, as the name suggests, is the combination of athletic and leisure wear giving customers the leeway of dressing comfortably whether you are at office, college, shopping or on a date and keeping you at ease while making you look super stylish.
The collection primarily focuses on functionality and style, taking inspiration from street sports with innovative designs. It begets the key trend of high-low layered urban street style, trendy monochromes and longline silhouettes. The range brings out a mix of freshmen year and university trends with product highlights of the season being sporty track pants, jog pants and more.
Thus, all the men out there get your wardrobe right and nail the edgy athleisure trend with Being Human clothing and its unique combination of fashion, celebrity and philanthropy.
http://ift.tt/1Clsk28
ABOUT BEING HUMAN CLOTHING
In a unique licensing arrangement with Being Human - The Salman Khan Foundation, Mandhana Industries Ltd has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by Middle East, India and Nepal.
In France, Being Human Clothing is sold in approximately 50 selling points and its European website delivers to 14 countries worldwide. In the Middle East, the brand is sold in 7 countries with 130 selling points. Likewise, the brand is sold in South Africa with its ecommerce partner Zando. As of 2015, the brand has opened 45 exclusive stores in India in Ahmedabad, Ambala, Amritsar, Allahabad, Aligarh, Bangalore, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jabalpur, Jaipur, Jalandhar, Kanpur, Kochi, Kolhapur, Kolkata, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Noida, Pune, Rajkot, Surat, Thane, Udaipur, Vadodara, Varanasi, Vijaywada and one store in Nepal. Being Human Clothing is also selling through more than 200 point-of-sales in India through major retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside amongst others. Additionally, the brand is available with the top e-commerce partners in India – ABOF, Amazon, Flipkart, Koovs, Jabong, Myntra and Snapdeal.
Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. Mandhana Industries Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at http://ift.tt/1Clsk28
ABOUT MANDHANA INDUSTRIES LTD:
Mandhana Industries Ltd is a diversified textile and apparel manufacturing company, listed in 2010 on the national bourses with a turnover of over INR 1300crores in FY 14-15 and a market cap of over INR 900 crores. With a state-of-art infrastructure, the company is engaged into manufacturing of textiles and garments. Its business includes designing, yarn designing, yarn dyeing, weaving, processing, dyeing and garment manufacturing.
Mandhana Industries Ltd, with an existence of over 28 years, has long lasting relationships in Indian and overseas markets. With a strong global presence, the Company supplies to various markets of Italy, France, Germany, Turkey, Switzerland, The Netherlands, UK, Spain, Australia and Israel.
In the next step, Mandhana Industries ltd has entered into retail segment with the brand ‘Being Human Clothing’. The Company has also entered into an exclusive global license agreement with ‘Being Human – The Salman Khan Foundation’ for designing, marketing and distributing ‘Being Human Clothing’ line.
Mandhana Industries’ Ltd goals and strategies are long term and engage man, machine, technology, environment and society to provide profitable, responsible and sustainable growth. For more information about Mandhana Industries Ltd, its people and performance, visit us at www.mandhana.com.
