Alia Bhatt announced as the new Brand Ambassador for Cornetto

February 20 2016,  21.57 PM IST || Pocket News Alert

Alia Bhatt announced as the new Brand Ambassador for Cornetto



Bollywood actor and style icon features in Cornetto’s new TVC for their new flavour, Choco Coffee Cornetto

Cornetto has roped in Bollywood actor and youth icon Alia Bhatt to announce the launch of its latest variant -Cornetto Choco Coffee this Valentine’s Day. Brand ambassador Alia also stars in its TVC that goes on air on February 7th and is themed around best friends transforming into ‘love-struck’ couples on the Valentine’s Day.

Acclaimed actress, youth icon – Alia Bhatt dons many hats with finesse and aplomb. A combination of spunk and cuteness, makes Alia the ideal envoy for Cornetto Choco Coffee – an awesome combination of chocolate and coffee.

It’s a Cold Coffee frozen dessert topped with Taste crunchy choco chip sprinkled over rich coffee sauce, wrapped in a crispy wafer cone with the blast of Cornetto chocolate tip in the end.

I’ve always loved Cornetto and have fond memories of sharing a cone with friends and fighting for the chocolate tip. The moment you realise it’s more than just friendship is quite special and I’m delighted to be a part of their new campaign helping best friends become couples in love. ”

“As a brand we have always believed in celebrating the experience of falling in love. Alia Bhatt fits seamlessly as the Brand Ambassador given her youthful vigour. She brings out the brand messaging of ‘the moment you realize you are in love and it’s more than just friendship’ really well through the TVC. We are glad to associate with her and leverage this concept that embodies that special moment of realization,” said Sumit Mathur, GM, Ice Cream Division (Kwality Wall’s) at Hindustan Unilever Ltd.


Alia Bhatt announced as the new Brand Ambassador for Cornetto

The TV campaign featuring Alia has her sharing a Cornetto with a male friend and then instantly realising that the relationship they share is more than that of ‘just friends’. Cornetto helps them recognize this moment of love and being more than best friends.

On being the brand ambassador for Cornetto, Alia Bhatt said, “I am extremely happy to have the opportunity to be associated with Cornetto – a brand that has been a part of my life through all these years.

Alia Bhatt the face of ice-cream brand Cornetto along with Vikrant Massey, shares her tips to keep in mind for a special Valentine’s Day – the Alia Bhatt way.

This Valentine’s, start your love story by sharing a Cornetto #ShowYourLove http://bit.ly/CornettoChocoCoffee She tweeted in twitter



The advertisement shows Alia is enjoying the ice-cream when Vikrant comes in and they indulge in a conversation about a couple, only to realise that they are sharing the cone. They also discover hidden feelings for each other over a cone.

About Cornetto: Launched in 1960 in Italy, Cornetto has always been a brand of the youth, encouraging teenagers to dive into love and fully enjoy each moment. Cornetto is one the world’s leading ice cream brands and is the biggest impulse brand of HUL Kwality Wall’s in India. Cornetto is synonymous with an Ice-Cream Cone, owned by Kwality Wall’s.

About Hindustan Unilever Ltd (HUL): HUL is India’s largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.