January 29 2016, 10.55 AM IST || Pocket News Alert
Ferrero India’s confectionery brand Kinder Joy has partnered with Sanrio and Warner Bros. Consumer Products, on behalf of DC Entertainment, to introduce a new range of surprises with the popular Hello Kitty and iconic DC Comics Justice League characters.
These limited edition surprises inside Kinder Joy will have a total of eight new exciting toys among many other fun surprises. The Kinder Joy pink eggs for girls will have the Hello Kitty fun tools such as bracelet with ruler, stencil, crayon charm and ring. The blue eggs for boys will consist of iconic Justice League characters Superman, Green Lantern, as well as Batman with a Disc Launcher.
The offerings will be available in market in the coming months in India across formats including modern trade covering hypermarkets and supermarkets and general trade or neighbourhood stores.
The new surprises will give children a chance to assemble and collect the toys while relishing their favourite brand.
“We are happy to have associated with Sanrio and Warner Bros. With this new range, we are strengthening the brand’s creative of ‘Imagination ko Jodo’ - where each surprise toy has a unique playability feature each time they open a Kinder Joy,” said Emanuele Fiordalisi, VP, marketing, Ferrero India.
“We will continue to innovate and introduce toys that children love to play with, collect and cherish,” he added.
This brand promotion will be supported by integrated marketing communication with a mix of TV, cinema, outdoor, mall activation and digital platform to increase awareness and create excitement around the new range of toys.
The offerings with creamy milky and cocoa spreads with coated wafer biscuits is available pan-India.
The surprises are designed with immense care, aided by psychologists specialised in the cognitive, emotional, and motor development of children. Special attention is paid to safety at every phase of toy development. The toys are built with the highest care and adhere to stringent quality standards.
