January 29 2016, 09.50 AM IST || Pocket News Alert
L'Oréal Paris and Katrina Kaif celebrate Life in Pink by unveiling La Vie En Rose Collection
A declaration of love and happiness for all women
Mumbai, January 28th 2016: In an afternoon dedicated to celebrating gorgeous women, elegant pink pouts and a beautiful message of Life in Pink, L'Oréal Paris launched the exquisite La Vie En Rose Signature collection with ambassador Katrina Kaif. This sinfully, gorgeous collection of 12 exquisite matte pink shades – 7 Moist Mat and 5 Extraordinaire Mat - is autographed by 12 beautiful women who are also L’Oréal Paris ambassadors, including Aishwarya Rai Bachchan, Sonam Kapoor and Katrina Kaif. Exuding style and panache Katrina Kaif captivated the audience with her sophisticated aura as she spoke about the new product range and her association with the brand.
Speaking at the launch, Katrina Kaif, L'Oréal Paris brand ambassador said, “Pink as a color is classic and timeless just like the French song, La Vie En Rose. It can be worn for any occasion – day time out with friends, business meetings or cocktail parties and a great addition to one’s vanity kit. Every woman has a shade of pink that she loves, I have my favorite shade too, and La Vie En Rose has been created for such women, to enable them to get that perfect pink lip color. My favorite from this exquisite range, is of course, my signature shade, L’Oréal Paris La Vie En Rose – Katrina’s Extraordinaire Mat Delicate Pink.
Sharing her experience on working with Katrina for the collection, Sonam Kapoor said, “La Vie En Rose collection by L’Oréal Paris pays tribute to the beauty and confidence of the modern-day woman. So, naturally, when all the ambassadors came together for this campaign, and we had John Legend in the same room, the excitement was immeasurable. It was my first with Katrina for makeup. We had a lovely day indulging in our favorite shades of pink and how amazing it was to be working on a positive message like La Vie En Rose.”
Raagjeet Garg, General Manager, L'Oréal Paris India added, “Pink as a color is not only feminine and classy but also exudes confidence and has an energizing effect. With the launch of La Vie En Rose collection, we want to pay a tribute to the style and elegance that is portrayed by the modern Indian woman. This array of 12 delicate matte lipsticks will be endorsed by some of the most iconic women in the world including Aishwarya Rai Bachchan, Sonam Kapoor, Katrina Kaif, Eva Longoria and Blake Lively. Adding an extra dose of glamour to this exquisite range are 4 beautiful L’Oréal Paris Le Vernis nail colors in pink especially designed for India. This is Katrina’s first exclusive collection and we’re very happy to unveil it with her. She has been associated with L'Oréal Paris for the last 2 years and truly embodies the charismatic woman of today.”
Originally sung by Edith Piaf, reinterpreted by the great John Legend and embodied by our graceful spokesmodels, La Vie En Rose is a declaration of love to women and magnificence. Not only is this unique range designed to leave you with a flawless pout, but it also keeps your lips beautiful and hydrated. These lipsticks are infused with micro fragments of mother-of-pearl combined with velvety pigments that result in a velvet-matte textured lipstick. This array of 12 delicate matte shades with a parisian touch have been created to offer every woman her tailor-made pink to match every skin tone. Now bring the pink perfection to your entire makeup look with a range so stylish and chic that it is ideal for urban woman of today.
The L'Oréal Paris La Vie En Rose Moist Matte collection that includes Naomi, Aishwarya, Blake, Doutzen, Eva, Jennifer Lopez and Liya Kebede’s delicate pink shades is available at Rs. 995/- and Extraordinaire Mat collection that includes Sonam, Fan Bing Bing, Gong Li, Julianne Moore and Katrina Kaif’s beautiful pink hues is available at Rs. 950/-. The Le Vernis Indian range includes Aishwarya, Sonam, Frieda and Katrina’s shades priced at Rs. 299/-.
