Insecticides (India) Ltd. tie up with Nihon Nohyaku Co., Ltd. Japan to launch SUZUKA
SUZUKA is a new generation insecticide, which controls lepidopteran pests various
Crops like paddy and vegetables
Indore, 2rd January, 2017: Leading agrochemicals manufacturer Insecticides (India) Ltd. (IIL) announced its new tie up with Nihon Nohyaku Co., Ltd., Japan, under which IIL will launch a new generation insecticide with the brand name SUZUKA.
With this new partnership, IIL also plans to introduce one more brand HAKKO, an insecticide for BPH in paddy crop.
Under this tie up, IIL would market SUZUKA, the new generation insecticide flubendiamide 20% SG of Nihon Nohyaku, Japan, which is an effective solution for control of lepidopteran pests in different crops like Pluses, vegetables and Paddy.
This will add another feather to Tractor Brand Range of products, further strengthening the product kitty with latest technology products.
Other product Hakko, Buprofezin 25% SC, an insecticide for control of BPH in paddy will also be launched in tie up with the Japanese major.
“Suzuka is an important product for farmers of MP especially for rabi crops like Gram and other vegetables. We always endeavor to bring the new technology products to the farmers within their reach. We are very pleased to partner with Nihon Nohyaku Co., Ltd, Japan, for launching SUZUKA, for the benefit of our farmers. This is another prestigious addition to our product range.”, said Mr. Rajesh Aggarwal, Managing Director, Insecticides (India) Limited, in a press meet, held at Indore.
“With this partnership, we wish to reinforce our commitment to Indian farmers to help them with new solutions for crop protection; our product Hakama is very popular among the soybean growing farmers of MP.” Mr. P. C. Pabbi, Vice President, Insecticides (India) Limited added.
About Insecticides (India) Ltd.
Insecticides (India) Ltd. (IIL), a BSE & NSE Listed company is India’s leading and one of the fast growing Agro chemicals manufacturing company. IIL has emerged as a front line performer in India’s Crop care market with a top line of Rs. 988.15 crores in 2015-16 as against Rs 964.19 Crores in 2014-15.
The Company is set to grow at a robust pace this year. The Company owns the prestigious Tractor Brand which is highly popular among the farmers. This umbrella brand of its agro products signifies the company’s deep connection with the farming community. The largest selling brands of IIL include Lethal, Victor, Hijack, Xplode, Mycoraja, Monocil and Prime Gold. Recently, the company has launched a new herbicide Green Label, which is being manufactured in India for the first time for the Indian farmers.
The Company has entered into Technical and marketing MoU with American Vanguard Corporation (AMVAC), USA to manufacture and market “Thimet” & “Nuvan”, leading international insecticide brands in India. IIL also has a marketing tie up with Nissan, Japan for marketing of international products Pulsor and Hakama. Also, they have a tie-up with Japanese Nihon Nohyaku Co., Ltd. to launch SUZUKA and HAKKO in India. Addition to this, in the current year, the company has tied-up with Momentive, USA and launched Agro Spred*Max in India, which is super spreader, that will help farmers and to increases the efficacy of agro chemicals.
The Company has state-of- the-art formulation facilities in Chopanki (Rajasthan), Samba &Udhampur (Jammu & Kashmir) and Dahej (Gujarat). IIL also has technical synthesis plants at Chopanki and Dahej to manufacture technical grade chemicals such as Bispyribac Sodium, Imizathepyr, Dichlorovos, Glyphosate, Thiamethoxam, Thiaphenate Methyl, Difenthiuron, Tricyclazole etc. providing the competitive edge by backward integration.
In 2014, IIL has set up a product discovery R&D centre in JV with OAT Agrio, JAPAN for the first time in India. It plans to invent 2-3 new agro chemical molecules in five years of time.
IIL Foundation is an initiative by Insecticides (India) limited which works closely with Indian farmers to impart them knowledge regarding modern agricultural practices and techniques.